Iconic Celebrity CHARIS MICHELSEN Partners with Rossario George
Charis has worked as a national and international spokesperson for one of the world’s top five prestige cosmetic brands for a decade. She’s modeled for major brands such as GAP, Levis, Tommy Hilfiger, Dell, Conair, and Pepsi, and magazines such as Glamour, People, Paper, Mademoiselle, Surface, Hamptons, Seventeen, Redbook, and Psychology Today, and has graced many covers. She’s acted in award-winning movies, such as High Art, Wonder Boys, and Martin Scorsese’s Bringing Out the Dead, and with A-list stars such as Robert Downey Jr., Nicolas Cage, Michael Douglas, Katie Holmes, Radha Mitchell, and Tobey Maguire. Ms. Michelsen invented the world’s first science-based Universal Beauty Standard System™, which facilitated her invention of an Artificial Intelligence (AI) Stylist that offers better personal styling than what celebrity stylists offer without making them obsolete or dictating personal style to anyone. She’s authored the world’s most comprehensive beauty resources Hollywood Beauty: The Art of Star Makeup and Grooming for Men: Dirty to Polished, which include original user-friendly beauty techniques, an A through Z all-life stage education, and comprehensive individualized prescriptive solutions, so readers can effectively choose and use products to maximize their individual physical appeal. She’s created a fashion and beauty-related TV show she’s hosting, which is connected to a legendary establishment in Hollywood, amongst other projects for the screen, and a patented signature diamond-dot pattern intended for a line of conscious fashion products she’s designed. She’s also created an online shopping platform called Fashion Style Beauty Network and a new line of beauty products.
Charis was the CEO of a skincare line, and a cosmetics line, as well as a consultant in creating cosmetic products for a twenty-billion-dollar-a-year company. She’s also been a celebrity host for TV and live events, and contributed as a beauty & fashion columnist for several magazines. Charis has ranked number five out of the world’s top makeup artists and was named the new face of the industry by L’amour Magazine, Vigour Magazine, and Roidx Magazine, qualified as a beauty and fashion “icon” by Edith Mode Magazine, ShoutOut LA Magazine, and Pump Magazine, the “Martha Stewart of makeup” by Entrepreneurs Herald Magazine, a “Rising Star” by VoyageLA, a beauty & fashion “superstar” by Dolce Magazine, “the Thomas Edison of fashion and beauty” by Huffmag Magazine, and “queen of all things beauty” by Hollyway Magazine. She was also deemed one of the “Top 30 Most Inspiring Women to Look out for in 2022” by Disruptor’s Magazine, “One of the 10 Most Empowering Women to Watch Out for in 2022” and “Leader of the Year” by Tycoon Success Magazine, “One of the Top 30 Personalities Disrupting the Fashion Industry in 2022” by The NYC Journal among others.
Recently, international luxury lifestyle brand, Rossario George renowned for its bold designs, sustainability, and innovation, announced a groundbreaking partnership with Charis Michelsen for its highly anticipated 2025 beauty campaign. This collaboration unites two icons of the beauty and fashion worlds, promising to redefine luxury and inspire audiences globally.
You invented the world’s first science-based Universal Beauty Standard System™. Tell us about your system.
The Universal Beauty Standard System™ was born from a desire to provide answers to all people for how they can look their best. My background played a major role in my creation of it. Moving from a small town in Oregon, I attended Parsons School of Design/The New School in NYC to study art and fashion and was quickly discovered as a model by a photographer for Harper’s BAZAAR magazine. After getting a supporting role in a movie, which was the result of my first professional acting audition, the film’s producers offered me a lead role in their next film, launching my professional acting career. I’ve worked with A-list talent such as award-winning director Martin Scorsese and actors Nicolas Cage, Michael Douglas, Katie Holmes, Tobey Maguire, and Robert Downey Jr., as well as the industry’s top makeup artists and stylists. After acting in over twenty projects, I was inspired to return to my fine art/design roots and gained my professional makeup artist certification. I was then offered a spokesperson position with one of the world’s top luxury cosmetic countries. While traveling nationally and internationally as a spokesperson, I had the pleasure of interacting with thousands of people and discovered that everyone wanted to know how to look their best, yet no one had the answers. Being a natural problem solver, I went to work to solve this problem and thankfully succeeded. The result is the Universal Beauty Standard System™, a science-based system that prescribes to each individual what they should do to look their personal best. In the process, I also created new makeup application and grooming techniques, which are included in my books Hollywood Beauty: The Art of Star Makeup and Grooming for Men: Dirty to Polished. My books, which I self-illustrated, fill the beauty industry’s in-depth education gap to empower beauty novices through professionals with an unparalleled physical enhancement skill set, which includes an A through Z all life stage education, and comprehensive individualized prescriptive solutions, so one can effectively choose and use products to maximize their physical appeal. My books, which aren’t available yet, can be viewed on my website, charismichelsen.com.
How important has AI been to your personal styling?
Due to creating an algorithm from the Universal Beauty Standard System™, which is being used to create the first AI Personal Stylist, I don’t use AI for personal styling, as I employ my algorithm from memory. It’s been thrilling to see how it’s helped some of my friends edit their wardrobes to remove what doesn’t work and be successfully styled using their best selects. I enjoy seeing the results and their positive reaction to having perfect styling. When we look our best, we feel our best, which gains us more confidence, and we all deserve to feel our most confident.
You have partnered with Rossario George on a groundbreaking campaign for 2025. What captivated you the most about this campaign?
My work’s goal has been to uplift people by offering tools designed to celebrate individual beauty, so all can be their own celebrity, which should be the focus over trying to emulate a celebrity we admire. Rossario George’s groundbreaking campaign for 2025 features an inspiring lineup of influential stars from the worlds of fashion, film, music, and art—each celebrated for their unique style and fearless self-expression. These renowned figures are prime examples of honoring one’s unique beauty and embody the ethos of Rossario George: that beauty transcends convention and is a powerful force for confidence and individuality. Through striking visuals and captivating storytelling, the campaign captures each celebrity’s personal connection to beauty, offering an intimate glimpse into how they draw strength from their authenticity. Rossario George is proudly celebrating its seventh year of groundbreaking success, marking a significant milestone for both its iconic clothing line and its innovative RG Beauty collection. To honor this achievement, the brand’s 2025 campaign, “Beauty Inc.,” has brought together a stellar cast of global celebrities to redefine what it means to embrace beauty and strength, and I’m extremely honored to be included in the lineup.
This campaign isn’t just about showcasing products. Tell us what it is truly about.
For seven years, Rossario George has been a trailblazer in empowering people through fashion and beauty. With the 2025 campaign, the brand continues to push boundaries, delivering a message that beauty is limitless and belongs to everyone. By elevating voices that inspire millions, Rossario George solidifies its legacy as a champion of inclusivity, sophistication, and empowerment.
Can you share what we can find from Rossario George in 2025?
Big things are happening for the iconic Rossario George brand in 2025! CEO and Designer Tony Vincente is set to make waves this March, as he’s ushering in a new era of elegance with the launch of the much-anticipated S|S 2025 ready-to-wear collection, “Honey Peach,” a celebration of warmth and sophistication that will also debut a stunning eyeshadow palette of the same name. Adding to the excitement is the unveiling of the “Uccello Bianca” couture line, a masterful showcase of luxury and artistry.
And that’s not all—the brand will be presenting these collections in an unforgettable showing. Stay tuned by following Rossario George on Instagram at @rossario_george for updates on where to catch this extraordinary event as Rossario George continues to define the future of fashion and beauty in 2025!
What is next for you?
I’m extremely excited about a new fashion, beauty, and Hollywood-related TV show I’ll star in connected to one of Hollywood’s most iconic and renowned establishments and a line of luxury fashion products I designed that include a patented signature pattern I created. The signature pattern incorporates a unique color technology that causes a color to operate like a neutral, to aid in compatibility with other fashion products. I’m equally thrilled about a line of unique luxury skincare products I formulated and new articles I’m writing for luxury publications, such as EGW Luxury Magazine, that share my beauty and fashion tips with readers. And I’m elated about a continued partnership with Rossario George, so follow me on Instagram at @charismichelsen_official for more exciting announcements about what’s next!
