Michelle Gines, Leading Publisher, CEO and Co-Founder of Purpose Publishing Shares Success in 2025
Michelle Gines is the CEO and Co-Founder of Purpose Publishing, an industry leader dedicated to helping authors, entrepreneurs, and thought leaders turn their expertise into bestselling books and influential platforms. A 6x published author, Michelle’s personal catalog includes titles such as “Your Dreams & God’s Purpose”, “Make a Plan, Make it Happen”, and “The Business of Books”. Her books reflect her passion for storytelling, personal growth, and entrepreneurship.
Michelle is the host of the ReImagineYou Lab Podcast, which has grown to over 30,000 subscribers and streams across social platforms. On the podcast, Michelle speaks with entrepreneurs, professionals, and everyday changemakers about the decisions that drive personal and professional transformation. At the heart of her work is her unwavering belief that “change is only a choice.”
She also co-hosts the podcast Expertise Unleashed alongside her husband, Brian Gines. Together, they empower audiences to harness their “know-how” and turn their expertise into actionable strategies, thriving businesses, and lasting legacies.
Through Purpose Publishing, Michelle has guided over 300 authors in achieving major milestones, such as Amazon and National Bestseller status, while positioning them as authorities in their industries. Michelle’s commitment to amplifying underrepresented voices and creating sustainable platforms has made her a sought-after mentor, speaker, and advocate for meaningful change.
Other books by Michelle Gines include:
- “7 Keys of a Queen Releasing the Entrepreneurial Woman” – An inspirational roadmap for sharing a biblical example of the Queen of Sheba for women to start and win with Biblical principles that still work, includes a motivational download Mp4.
- “Don’t Say That- 40 Days of Fasting from Wrong Thinking & Speaking” – A 40 day fast from what not to say, replaced with the right words. You make the world around you a better place to be with the words you speak.
- “Girl Make Up Your Mind- A Beauty Infused Guide to Personal Growth 7 Lessons from Your Makeup Bag” – This guide is the course correction needed for all the things that get in the way of growth.
Purpose Publishing can be seen on Forbes, NBC, FOX, and USA Today.
2025 has been a successful year for Purpose Publishing. Tell us about your authors.
This year has been nothing short of extraordinary for Purpose Publishing. We’ve celebrated multiple Amazon Best Sellers and international award-winning titles. From memoirs to children’s books and transformational nonfiction, our authors are making waves and more importantly, impact. We launched bold campaigns that included virtual book tours, podcast tours, and strategic preorder pushes that helped authors like Kevin Dyson (*Qualified So I Am Justified*) and Kalsum A. Choudhry (*18 Stories of Joy, Hope & Endless Faith*) reach new audiences and media platforms. It’s proof that powerful stories paired with smart strategy can’t be ignored.
What will people notice when working with you?
People often tell me that working with me feels like working with a strategist, a cheerleader, and a results-driven mentor all in one. I blend publishing industry expertise with heart and that’s what makes the difference. I care deeply about helping authors not just publish books but build brands and lasting legacies. At Purpose Publishing, we don’t just produce books—we position authors for influence, income, and impact.
How are you helping people to take their book from manuscript to market?
We offer a full-service publishing experience. From developmental editing and custom cover design to global distribution and marketing launch plans, we guide authors every step of the way. Our signature process moves authors from idea to ISBN with clarity and confidence. We teach them how to turn their message into a movement, and their manuscript into a magnet for opportunity.
What support do you offer for first-time authors?
First-time authors are our sweet spot. We offer hands-on coaching, author education tools, and a dedicated publishing coordinator to guide them from fear to finish. Our resources include checklists, templates, and group coaching to demystify the process. We’re intentional about making sure they don’t just publish, but they understand the power of authorship as an asset.
Rave Reviews from Clients
“Brian, Michelle and the Purpose Publishing team made my dream a reality. Not only did they help me publish my first book, but they taught me how to build a business around it. Michelle helped me prepare for and launch a bestselling seller!”
— Calvin Osborne, Author of Contraband Hearts
“This wasn’t just publishing. It was purpose. Chosen Luxury Experience & Conference Academy. I’m forever grateful. I’m now speaking, coaching, and creating new experiences thanks to their guidance.”
— Rochinda Pickens, Author of Royal Reverence
“Purpose Publishing illuminated an idea and gave it life on an international stage.
Being a brand new author, and being constantly encouraged, my relationship book “The ‘ex’ Files” has blossomed exponentially. Purpose Publishing is possible publishing!”
— David Graham, Author of The ‘ex’ Files
Tell us about Your 90-Day Best Seller Program.
Our 90-Day Best Seller Program is a results-focused accelerator for authors ready to go from manuscript to momentum. We guide authors through writing, publishing, and launching their books using a proven framework designed to maximize visibility and sales. With expert coaching, group support, and built-in marketing strategies, we help authors reach Best Seller status and build their personal brand simultaneously.
Take us through the “Write Your Book 3-Day Challenge.” What does it take to be a successful author?
The “Write Your Book 3-Day Challenge” is a powerful kickstart for aspiring authors. In just 72 hours, participants walk away with a clear book outline, writing schedule, and monetization plan. We help them identify their core message, ideal reader, and income path early on. Its AI Amplified and activated in a way that’s your voice and not generic.
To be a successful author today, it takes more than good writing. It requires clarity, consistency, and courage, plus the right strategy to position your book as the doorway to a bigger platform and purpose.
What can we learn by working with Purpose Publishing?
You’ll learn that your story matters and with the right guidance, it can reach the people who need it most. We teach you how to publish professionally, market strategically, and expand your message beyond the book. You’ll walk away with confidence, clarity, and a complete publishing plan.
What can we learn from the ReImagineYOU Lab Podcast?
The ReImagineYOU Lab Podcast is where transformation meets real talk. Listeners will hear powerful stories of reinvention, breakthrough, and next-level living from everyday women and remarkable changemakers. Whether it’s about faith, wellness, business, or navigating life’s pivots, every episode is designed to challenge your thinking and ignite your purpose.
You’ll learn that it’s never too late to reimagine who you are, redefine what’s possible, and rise into your God-given potential. The show is a space for reflection, elevation, and unapologetic growth and we bring both truth and tools to help you act in your own life.
