Nicole Marie VP- Co-Founder of Jatango- The Ultimate Live Selling Platform Gearing Up for An Incredible Holiday Shopping Experience 

Nicole Marie VP is a multi‑talented creative powerhouse — singer, songwriter, producer, actress, and tech entrepreneur. She is known as the Co‑Founder of JaTango, alongside her brother Phil Londrico (Tech savvy genius- CEO and Founder of Jatango), and Michael Eric C0- Founder and COO of Jatango -the cinematic visionary of Jatango) where she plays a central role in shaping its brand, creative direction, and experiential vision. Nicole Marie fuses entertainment and innovation to reimagine live shopping. Nicole channels her creative energy into building digital experiences that feel alive, human, and emotionally resonant. At Jatango, she drives the brand’s creative vision, cultivates its community, and champions creators who turn passion into business.

Beyond entertainment, Nicole is passionate about her faith In God and uplifting communities, with positive messaging and projects that support people. She believes the word in Matthew 19:26 “With man this is impossible, but with God All things are Possible.” 

You really are a Renaissance woman, share your background, and what led you to launch this Jatango?

You could say I started my career chasing rhythm — first in the music industry, then in business. I spent years immersed in the world of music, where I learned how creativity meets commerce, how audiences connect emotionally, and how timing is everything. Working closely with artists and labels taught me what it means to build a brand that moves people — not just sells to them.

That experience sparked something bigger. I realized that what drives a hit record is the same thing that drives any great business: authentic connection. That idea evolved into Jatango, a platform designed to blend live commerce, culture, and community in a way that feels human — not transactional.

All glory goes to God, my Lord and Savior Jesus Christ. I can’t imagine doing anything without consulting with the Most High first. Matthew 19:26 says, “But Jesus looked at them and said, ‘With man this is impossible, but with God all things are possible.’” This is my motto of thinking and a reflection of how important my faith is in my life.

In essence, with my brother Phil and I plus our faith emerged …Jatango which was born from my love of performance and connection — just with a new stage. It’s where storytelling, engagement, and technology meet to create experiences that convert curiosity into loyalty.

Can you tell us about the cutting-edge technological breakthroughs that you are working on? How do you think that will help people?

At Jatango, we’ve built our technology around one idea: live shopping should be more than just selling — it should be connecting, collaborating, and creating new opportunities for everyone involved. Here are four innovations that really set us apart:

1. Dual Lives – We’re the only platform that pairs sellers with store and brand owners to sell their products together. This means stores without an online presence suddenly have access to skilled live sellers, and sellers gain access to exciting new inventory. It’s a true win-win that helps both sides grow.
   1. How This Helps People:
      1. By pairing sellers with store and brand owners, we give small businesses that might not have an online presence a way to get their products in front of a digital audience instantly. Sellers win too, because they gain access to inventory and new partnerships. It’s about opening doors that neither side could unlock alone.

2. Group Lives – Up to four sellers can team up and host one big live show, each bringing their own audience. Instead of splitting attention, Jatango combines all that traffic into a single mega-event. The energy is higher, the reach is wider, and everyone benefits from the shared momentum.
   1. How This Helps People:
      1. When up to four sellers join forces, they don’t just combine audiences — they create a sense of community. Sellers help each other grow, customers discover more, and the energy of the show becomes contagious. It makes selling less lonely and buying more fun.

3. Multiplatform Selling – With Jatango, you don’t have to choose where to go live. You can run one show and broadcast across multiple social platforms at the same time. That means less setup, less stress, and more eyeballs on your products instantly.
   1. How This Helps People:
      1. Running one show across multiple social platforms at the same time means sellers can reach more customers without burning themselves out. For busy shop owners and creators, that’s more sales with less stress — and more time back in their day.

4. AI-Driven Personalization – Our AI matches the right products with the right shoppers in real time. It feels less like browsing a catalog and more like having a personal shopper guiding you to exactly what you want — making the whole experience more fun, engaging, and rewarding.
   1. How This Helps People:
      1. Shoppers don’t have to scroll endlessly or get lost in endless product lists. Our AI connects them with what they’ll love, almost like a personal shopper. For sellers, that means higher sales; for customers, it means a smoother, more enjoyable shopping experience.

At the end of the day, these aren’t just features — they’re lifelines. They help businesses stay open, give creators new income streams, and make shopping more interactive and personal for everyday people. That’s what Jatango is really about: technology that helps people thrive.

Tell us about Jatango and the problem it solves?

At its core, Jatango is reinventing how brands and creators connect with audiences through live commerce — turning what used to be simple online shopping into interactive, community-driven experiences.

The problem we’re solving is both cultural and economic. Traditional retail — shopping malls, local boutiques, brick-and-mortar businesses — has been disappearing fast. Many simply couldn’t survive the shift to digital or the rising costs driven by inflation. What’s left now is the Internet — but even online shopping has lost its spark. It’s convenient, sure, but it’s cold and disconnected.

That’s where Jatango comes in. We’re bringing warmth, authenticity, and interaction back into the buying experience. Jatango gives sellers, influencers, and creators the power to host live, shoppable experiences that feel more like events than transactions — merging storytelling, community, and commerce into one dynamic space.

In a time when inflation is squeezing consumers and businesses alike, connection has become the new currency. Jatango is here to rebuild that connection — one live experience at a time.

The holidays are fast approaching. What is your vision for Jatango?

As the holidays approach, my vision for Jatango goes beyond growth and innovation — it’s about giving back. We’re building a platform that connects people through live shopping experiences, but connection shouldn’t stop at commerce. I want Jatango to be a force for good, especially during a season that’s supposed to be about generosity and community.

This year, personally I want to find ways to support women and children who are struggling, whether it’s through live charity segments, donation-driven shows, or collaborations with organizations that make a real impact. The idea is simple — every live show can also be a moment to lift someone up.

The beauty of live commerce is that it’s immediate and emotional. You can inspire, entertain, and make a difference all at once. That’s the heart of Jatango’s vision — to make connections not just profitable, but powerful.

What makes a live show successful?

A successful live show isn’t just about selling products — it’s about creating moments. The magic happens when the audience feels seen, entertained, and part of something bigger than a transaction.

For me, a great live show has three key ingredients: energy, authenticity, and connection. Energy keeps people watching. Authenticity builds trust — because viewers can tell when someone’s being real. And connection turns a viewer into a fan, and a fan into a customer.

It’s a bit like performing on stage — you can have the best lighting, the best script, and the perfect setup, but if there’s no soul behind it, it falls flat. That’s what Jatango celebrates: the human side of selling. When a host brings real enthusiasm, engages with viewers, and tells a story that resonates, that’s when live commerce becomes unforgettable — and unstoppable.

The Ultimate Live Selling Platform

www.youtube.com/watch?v=MMzYl4_bTsQ

Can you share how you’re gearing up for Black Friday and what type of businesses will do well?

We’re treating this Black Friday as more than just a sales event — we see it as a launchpad. At Jatango, we’re gearing up in three main ways:

Early momentum, not just one big day. The shopping window has stretched — people are hunting deals well before Thanksgiving. So, we’re launching teasers, warm-up live events, previews, and community engagement well ahead of the “main show.”

Premium live experiences. We’re investing in high-production live shows: better lighting, stronger hosts, interactive elements (polls, shoutouts, giveaways). The goal is that each show feels like an event people want to tune into, not just another sales pitch.

Purpose-driven moments. During some of our live shows, we’ll spotlight giveaways, charitable tie-ins, or “buy-one, give-one” segments to support women and children in need. It’s not a token add-on — I want it woven into the experience, so it feels natural, not forced.

Smooth, mobile-first tech. Since over half of holiday shopping now happens on mobile, we’re doubling down on-site speed, checkout simplicity, and mobile UI. (Adobe forecasts mobile will account for ~56% of online spend this season.)

I would like to incorporate Flexible payment + bundling offers. We’re leaning into “buy more, save more,” thoughtfully bundled deals, and payment options like buy-now-pay-later to reduce friction and make higher-value purchases more accessible.

Smart data and adaptation. We’ll watch trends in real time — what’s resonating, what’s not — and tweak our shows, offers, and placement as we go. Jatango is FREE to join. www.jatango.com @jatangolive